Insights. Products. Solutions.

Sharing our insights and using them to develop in-house products and solutions for clients.

THE STRAWPATH APPROACH

A rapid and agile process to turn innovative ideas into market-ready products.
Our unique approach designed to help you decide which ideas to work on, quickly validate them, build rapid prototypes then sustainably scale validated product ideas.

Made to Measure

A simple framework for calculating Product-Market Fit.
A Product-Market Fit Calculator to help you measure whether customers are likely to adapt your product through a simple and easy process.

product-market fit healthcheck & consultation

Are you struggling with achieving product-market fit? Would you like a product review and insights on how you can better target customers?

We apply our experience and insights, based on our in-house product-market fit framework to determine the exact areas that you can make improvements to your product or service.