Turning innovative ideas into market ready products

Strawpath is an innovation, solution design and product development lab and consultancy

BUILT ON INSIGHTS FROM YEARS OF EXPERIENCE WORKING WITH GLOBAL CLIENTS

What We Do

INNOVATION

We identify opportunities to design and develop our own technology solutions and products.

Consultancy

We advise and assist entrepreneurs, startups and innovation departments to develop cutting-edge solutions.

Insights

We share the experiences and insights that shape our unique approach to innovation and solution design.

Our approach

Our simple, 5-stage process for turning innovative ideas into market-ready products

1

OPPORTUNITIES

Identifying problems around us that present opportunities for innovation, solutions and products.

2

PRODUCT IDEAS

Using an objective approach to decide which ideas to focus on and how to turn them into great products.

3

MVPPP

Minimum Viable Process/ Prototype/Product

Determining the minimum process or prototype that will allow for validation from users and customers.

4

TRACTION

Turning the validated prototype into a market-ready product and building traction with users and customers.

5

SCALE

Building the team, infrastructure and resources required for your product to scale.

Hi, I'm Andrew Mugoya

FOUNDER & PRINCIPAL

My journey consists of 25+ years of innovation, solution design and product development experience.

Prior to Strawpath, I was Head of Technical Solutions at Smart Pension, a global Fintech. Previously, I founded a creative agency in London and a software development house in Kenya. I started my career working in technology at JP Morgan, Goldman Sachs and Barclays in London.

I studied Computer Science at Oxford University (MSc) and Warwick University (BEng, First Class Honours). I have also taught as a part-time lecturer at Strathmore University in Kenya.

We work with

Applying our unique insights to assist…

How can you leverage new technologies such as AI or AR/VR to create new, truly innovative products?

FOUNDERS & ENTREPRENEURS

How do you effectively go from idea to MVP? Then rapidly iterate to achieve product-market fit and scale?

STARTUPS

How do you identify the opportunities for innovation from challenges or inefficiencies in your processes?

INNOVATION DEPARTMENTS